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Focusing on the future, we give you access to both macro and micro trends through our Trend Books. We help you anticipate the world of tomorrow in order to develop bold brand strategies and stay one step ahead of your competitors. By addressing consumer lifestyle, brand engagement and more, our Trend Books give you the relevant tools that will help you identify industry developments with substantial business impact. 

TREND BOOKS

The Future of Sustainability

Consumers are daily confronted with both global warming and waste (food, textiles, cosmetics, energy, etc.). Brands, retailers and manufacturers are also dealing with this issue: supply chains experience inventory losses, while overproduction and mispricing lead to unwanted inventory being eliminated. In consequence, ethical concepts have shifted from a nice-to-have to a must-have in a few short years, representing growing demand in the market, and CSR policy has become a central business issue. Innovation is no longer brought to life without a responsible, sustainable approach.

What is the future of circular economy ? How to identify your CSR priorities and put them into perspective with both your brand strategy and consumer expectations ? This trend book introduces you to the top 30 CSR trends that are emerging or developing, and which will help you rethink tomorrow’s conscious consumption.

To get an overview, please visit our Slideshare page !

Trend book in PDF (French version) : 1200,00€ H.T.
Trend book in PDF+ keynote presentation : 2000,00€ H.T.

To make your order, please get in touch !

Megatrends 2022 & Beyond

As we begin to move past Covid-19, what are and how do you welcome the emerging trends? What are the new routes to follow for your future product / service developments? What are the levers to activate to unlock opportunities and make your business prosper?

For a few months, our societies have been experiencing a new approach to time and space, redefining our consumption patterns and desires. The paradigm shifts underway have a considerable impact: markets are changing, consumers are more demanding, human values are ​​taking great importance.

With the “MEGATRENDS 2022” trend book, we explore how individuals are interested in brands that are in line with their values, whether through the new relationship to health and well-being, creativity, social and environmental commitment, communities, experience and much more.

This tool will help you anticipate the expectations of your customer targets and build effective development strategies. Taking advantage of these new mega trends will allow your business to meet the challenge of transformation.

To get an overview, please visit our Slideshare page !

Trend book in PDF (French version) : 1500,00€ H.T.
Keynote presentation only : 1850,00€ H.T.
Trend book in PDF + keynote presentation : 2100,00€ H.T.

To make your order, please get in touch !

– Digital Retail 2021 –

If the retail industry had already started its digital transition, the COVID-19 pandemic has given a boost to the dynamics of change. Consumers, forced to stay home for an extended period, have disrupted supply chains. With the travel restrictions in force since the start of 2020, they have had to turn to distribution channels that already exist but are still in the minority, such as local or online circuits, thus creating new buying habits and transforming both the physical and digital circuits in depth. One of the highlights has been how quickly many brands have innovated to create new propositions fit for the pandemic era.

With its “DIGITAL RETAIL 2021” trend book, the Vitamin office helps you better understand the transformations in the laws of commerce in order to best inspire your marketing and creative strategies for tomorrow.

To get an overview, please visit our Slideshare page !

Trend book in PDF (French version) : 950,00€ H.T.
Keynote presentation only : 1050,00€ H.T.
PDF + keynote presentation : 1300,00€ H.T.

To make your order, please get in touch !

– Green Is The New Sexy –

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The shift towards the sustainable-as-standard mindset is being driven by personal values. People are looking for greater meaning in how they work, live and consume. Sustainability is now an imperative for brands, as values-driven consumers increasingly demand options that don’t harm the planet and its people.

« Green Is The New Sexy » is a trend report about the growing popularity of « sustainability », a concept that remains nebulous for many. Once considered as a burden for organizations, sustainability is now considered as a major opportunity to innovate and generate revenues. Structural reforms are allowing for self-sufficient, ecologically responsible and socially engaged processes. As the booming demand for healthy and inclusive products is influencing industrial strategies, from production to transformation across all business sectors, we’ll strive to define the contours and expression territories of this concept.

To get an overview, please visit our Slideshare page !

Trend book in PDF (English version) : 950,00€ H.T.
Keynote presentation only : 1050,00€ H.T.
Trend book in PDF + keynote presentation : 1300,00€ H.T.

To make your order, please get in touch !

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– SocioTrends 2020 –

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We live in an ever more complex world; a world that seems to be more volatile and uncertain than ever before.Economic, social, political and cultural changes are succeeding one another more and more rapidly. Each year, new phenomena, lifestyles and attitudes emerge and impact our way of living and consuming. Our latest edition “SocioTrends 2020” depicts the most rising macro trends, delivers strategic insights in order to inspire organizations and empower businesses to make the right decisions in the future.

To get an overview, please visit our Slideshare page !

Trend book in PDF version : 1500,00€ H.T.
Keynote presentation only : 1800,00€ H.T.
Trend book in PDF + keynote presentation : 2100,00€ H.T.

To make your order, please get in touch !

 

– Digital Retail 2020 –

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How to optimize both online and offline customer experience? In this report, Vitamin carefully selects and decodes the most disruptive retail concepts, tech innovations and shopping experiences, both inside and outside the store, in order to help you better meet the major challenges of retail transformation.

We answer these questions : How to make the shopping experience seamless with the latest digital solutions? What are the new levers of loyalty? What is an effective omnichannel strategy? How to make the « phygital » store attractive to younger generations? Vitamin presents the most emerging digital trends that have marked the past 12 months.

To get an overview, please visit our Slideshare page !

Trend book in PDF version : 950,00€ H.T.
Keynote presentation only : 1150,00€ H.T.
Trend book in PDF + keynote presentation : 1800,00€ H.T.

To make your order, please get in touch !

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– The Z Experience –

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Life experience, brand experience, identity experience … Generation Z lives and feels. With means of expression and action multiplied thanks to digital, these young people exert influence over society, their work, their identity, their image and their consumption. At a time of sharing economy, free-culture and entrepreneurship, these new teenagers in search of freedom are increasingly attentive and responsive to what gives them utility and well-being.

How to attract and retain these young consumers? What language and which channels to use to communicate better with them? This exploratory Report aims to help you innovate by taking into consideration the culture of belonging of these young consumers who put experience at the center of their existence.

To get an overview, please visit our Slideshare page !

Trend book in PDF version : 950,00€ H.T.
Keynote presentation only : 1150,00€ H.T.
Trend book in PDF + keynote presentation : 1800,00€ H.T.

To make your order, please get in touch !

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EDITORIAL CONTENT

Influencia

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all press article on influencia.net here

Usbek & Rica

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all press article on usbeketrica.com here

Medium

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all press article on medium.com here

INTERVIEWS

Les Inrocks

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L’ADN

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