Consumer Intelligence &

Trend Forecasting

Quick intro

Vitamin is an independent consultancy specializing on experience and browsing the world to find out emerging trends that will drive innovation & marketing strategies.

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At Vitamin, we aim to empower businesses to :

  • Identify key consumer values & attitudes,

  • Anticipate future retail & marketing trends,

  • Guide your brand strategies (business, communication, marketing ..)

  • Help your business process global insights, stimulating innovation and growth.

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Macro Drivers

What are the global macro economic forces? How do they impact business, economy, society, cultures? How do they define our future world?

Consumer Intelligence

Who are your today’s and future consumers? How do their needs, expectations and motivations evolve over time? What values do animate each generation, each tribe?

Micro Trends & Innovation

What kind of new products, services, retail concepts etc. are driving the customer experience? How to attract and retain your customers ? How to better communicate with them?

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Strategy Consulting

We deliver a tailored forward-looking approach to help you  identifying relevant marketing and consumer trends and take the right decisions for your business.


Workshop Sessions

We animate in-house workshop sessions to help your teams bring trends and insights to life. We curate our research to give actionable recommendations to your teams.


Live Expeditions

We set up exploratory store concept tours (stores, hotels, restaurants, and more) to give a strategic overview of the most disruptive and inspiring concepts.


City Guides

We take advantage of our worldwide trips to create city guides that are regularly updated with the latest hotspots not to be missed.


Editorial Content

We turn marketing and consumer trends into editorial content, bringing an in-depth analysis about specific topics. Formats differ according to your needs.



As keynote speakers, we deliver public conferences to give audiences new perspectives on a business category, a generation of consumers or a more specific topic.

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food-drinksFood & Drinks

society-generationSociety & Generations

food-drinksRetail & Shopping

food-drinksMobility & Urbanism

food-drinksBeauty & Wellness

food-drinksTourism & Hospitality

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