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Consumer Intelligence & Marketing Trends

Quick intro

Vitamin is an independent consulting agency specializing on experience and browsing the world to find out emerging trends that will impact brand and growth strategies.

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Purpose

At Vitamin, we aim to empower businesses to :

  • Identify key consumer values & attitudes,

  • Anticipate future retail & marketing trends,

  • Guide your brand strategies (business, communication, marketing ..)

  • Help your business process global insights, stimulating innovation and growth.

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Expertise

Macro Drivers

What are the global macro economic forces? How do they impact business, economy, society, cultures? How do they define our future world?

Consumer Intelligence

Who are your today’s and future consumers? How do their needs, expectations and motivations evolve over time? What values do animate each generation, each tribe?

Marketing & Retail Trends

What kind of new retail concepts are driving the customer experience? How to attract and retain your customers ? How to better communicate with them?

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Services

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Strategy Consulting

We deliver a tailored forward-looking approach to help you  identifying relevant marketing and consumer trends and take the right decisions for your business.

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Workshop Sessions

We animate in-house workshop sessions to help your teams bring trends and insights to life. We curate our research to give actionable recommendations to your teams.

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Retail Safaris

We set up exploratory store concept tours (stores, hotels, restaurants, and more) to give a strategic overview of the most disruptive and inspiring concepts.

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City Guides

We take advantage of our worldwide trips to create city guides that are regularly updated with the latest hotspots not to be missed.

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Editorial Content

We turn marketing and consumer trends into editorial content, bringing an in-depth analysis about specific topics. Formats differ according to your needs.

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Conferences

As keynote speakers, we deliver public conferences to give audiences new perspectives on a business category, a generation of consumers or a more specific topic.

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Coverage

food-drinksFood & Drinks

society-generationSociety & Generations

food-drinksRetail & Shopping

food-drinksMobility & Urbanism

food-drinksBeauty & Wellness

food-drinksTourism & Hospitality

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References

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