What are the global macro economic forces? How do they impact business, economy, society, cultures? How do they define our future world?
Who are your today’s and future consumers? How do their needs, expectations and motivations evolve over time? What values do animate each generation, each tribe?
Micro Trends & Innovation
What kind of new products, services, retail concepts etc. are driving the customer experience? How to attract and retain your customers ? How to better communicate with them?